View productKifra
Ocean
£10.99
Cool · summer · in every wash
Summer-fresh laundry,
all year round.
Concentrated Swiss laundry perfume that holds for weeks. Linen, sea air, and the brands behind viral TikTok rituals. Shipped from the UK.
Shop KifraOn TikTok
Bottles, scents and the worlds we build around them. Every video shot by our small team — catch the latest @dulcearmoniauk.
Our brands
European laundry, cleaning and home fragrance brands.
Bestsellers
The bottles our customers reach for again and again.
View productKifra
£10.99
View productKifra
£10.99
View productKifra
£10.99
View productKifra
£10.99
View productDulce Armonia
£19.99
View productKifra
£10.99
−9%View productKifra
£29.99 RRP £32.97
−9%View productKifra
£29.99 RRP £32.97
−9%View productKifra
£29.99 RRP £32.97
−9%View productKifra
£49.99 RRP £54.95
Our story
We curate the laundry perfumes, softeners and home fragrance brands behind viral TikTok rituals — the bottles UK shoppers ask us about most. From Kifra's Swiss-formulated concentrate to Asevi's Spanish softeners, every product on our shelves is one we use ourselves.
Customer love
Built over years selling on eBay, and now going viral on TikTok. Same team, same care, now here.
By scent
From sea-air freshness to warm spice — every Kifra scent fits a mood.
Ocean, Aloe Vera, Spring, Linden, Fresh Forest, Fresh Caps, Orange, Roma, New York
Honey, Cinnamon & Apple, Candy, Sparkle, Unicorn, Mango, Peach, Caring, Madagascar, Mumbai, Saint Tropez
Lilac, Roses, Orchid, Magnolia, Japanese Garden, Pink, Lavender, Angel, Santorini
Vetiver, Precious, Dubai